Victoria's Secret is a leading American designer, manufacturer, and marketer of women's lingerie, accessories, and beauty products. The brand is well-known for its fashion shows featuring its lingerie collections and world-famous supermodels.
Founded in 1977 by Roy Raymond in San Francisco, California.
Acquired by Leslie Wexner's Limited Brands (now L Brands, Inc.) in 1982
Expanded to include swimwear and beauty products in the early 2000s
In recent years, the brand has faced criticism for its lack of inclusivity and its association with outdated beauty standards.
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Victoria's Secret offers a wide range of bras in various styles, including push-up, wireless, and sports bras.
The brand offers panties in various styles such as thongs, cheekies, and boyshorts.
Victoria's Secret offers a variety of sleepwear, including pajama sets and nightgowns.
The brand offers a range of fragrances, including body mists, lotions, and perfumes.
Victoria's Secret offers bras ranging from sizes 30A to 40DDD and panties ranging from XS to XL.
Victoria's Secret offers free shipping on orders over $100, and occasional promotions for free shipping on smaller orders.
The Victoria's Secret Fashion Show was an annual event where the brand showcased its latest lingerie collection with a runway show featuring its famous Angels and musical performances. The show was cancelled in 2019.
Victoria's Secret has faced criticism for its lack of inclusivity and its association with outdated beauty standards. The brand has also faced backlash for labor exploitation in its supply chain. However, the company has made efforts to improve sustainability and transparency in recent years.
Victoria's Secret's most popular fragrance is probably 'Bombshell', which is a fruity and floral scent.